Mason Votes

Innovative Course Allows Students to Make Educated Decisions at Polls

By Keeley Peters

Janette Muir, a professor at George Mason University, teaches an enthusiastic group of New Century College students about the ins and outs of political campaigning. She strives to educate her students about pressing election issues and encourages them to educate others by reaching out to undecided voters in the area.

“I came into this class with absolutely no knowledge what-so-ever about the 2008 campaign,” said Sara Hardy, a senior at George Mason from Springfield, Va. Like many others in the class, Hardy claimed, “All I knew was that Obama was the Democratic nominee and McCain was the Republican nominee.”

Students in the political campaign class eagerly await the election on Nov. 4. So far, classes have included discussions regarding primaries, the national conventions and the debates. Muir encourages students to voice their opinions whenever a major event takes place within the campaign.

She even provides a blog space on the Internet as a forum for open discussion.
“I posted on the blog when the Democratic and Republican candidates were announced, after both candidates gave speeches at the conventions and after the first presidential debate on Friday (Sept. 26),” Hardy said.

The blog space on blogger.com has become a medium for constructive criticism, venting and somewhere to post links to articles written on a daily basis about the major party candidates. The class is also informed of major happenings within the campaign with continual updates made by Professor Muir.

Together, each class group must collectively log 60 Experiential Learning hours, which encourages extensive learning outside of the classroom.

“As for learning outside of the classroom, I would like to see healthy, rich conversation on the blog,” Muir said. “I would like to see students engaging new ideas and their reactions to what is happening.

Too often, when given an assignment like blogging weekly or whatever, students resent doing it. I want the blog to be a communication space outside of lecturing.”

In addition, students have taken the initiative to reach out into the community to encourage people to vote and provide information about the candidates.

“The most interesting aspect(s) of the campaign in this particular election is the fact that we have minorities represented, and the role that media has been playing throughout the whole thing,” Muir said.

Muir hopes that her students will be able to persuade others to educate themselves about party issues, the candidates and the various representations of both presented by the media.

Self-selected class groups have participated in activities that encourage this, including DebateWatch, both high school and elementary level information sharing sessions, the distribution of candidate information on campus and student taped interviews.

While group work is definitely a major aspect of Muir’s class, individual research projects are also required; much of which is inspired by the course text.

Students chose topics for individual research regarding almost every aspect of the campaign: the effects of media on the campaign, the effects of debates on the respective candidates, the effects of personal decisions on a candidate’s campaign and even the presidential image.

After the research is done and the individual papers are constructed, the students participate in a panel-style symposium. Students with similar topics will participate in discussions together.

“The symposium structure models what we do in conferences. We bring in papers that we construct and present them in a thematic panel,” Muir said. “Having an individual presentation for 25 papers gets boring. By presenting in a symposium setting, everyone works together and no one has to repeat something that has already been presented.”

A unique aspect of the course allows students to use unconventional sources for their research like Youtube, “Saturday Night Live” episodes and print resources.

Students observe multiple media sources in class regarding campaigning. Recently, Muir asked students to select a political ad, state the purpose of the ad and determine whether or not it was effective.

“Most of the ads were either meant to bash the opposition or give information for the candidate’s platform, which is helpful in making a decision about who to vote for,” said Diana McGeough, an early education major from Chantilly.

“But sometimes, to more uneducated or less informed voters, these ads could contribute to the downfall of a candidate. It all depends on how much you care and how much time you actually spend trying to find out the truth about the issues.”

Learning how to find out about the issues is perhaps the sole purpose of the class. Muir makes sure that her students are aware of all of the available resources in order to do thorough research both inside of and outside of class.

“I read the (Washington) Post every morning, listen to NPR every day and I read several different blogs,” said Muir. “I also find my colleagues who study political campaigning, like me, to be a great source of information.”

As a result of the constant in-class discussion, it appears that Muir’s students have learned a great deal more than they originally knew.

“The Political Campaign class is helping me as a citizen become more informed on how the political system works,” Hardy said. “Through the class discussions, research and group work I have found this class to be one of the most enlightening classes I have ever been in.”

“It has definitely opened my eyes and understanding about the issues that are consuming our nation,” she said.

Muir said of her students, “They have definitely gained a new sense of awareness in campaigning.”

From: UPI

Negative Campaign Ads Effective, Not Truthful

By Rashad Mulla

Negative presidential campaign advertisements are effective in forming and changing public opinion, according to Thom Mozloom, founder and owner of The M Network, a professional media planning and branding agency.

Broadcast live via video conference from Washington, D.C., Mozloom spoke to college students from the University of Denver, Pace University in Manhattan and George Mason University in Fairfax, Va. on Sept. 11. Mozloom said negative campaign advertisements, no matter their factual merits, are effective in shaping this election.

“The reason why you keep seeing negative ads or fear tactic ads come out is, quite simply, because they work,” said Mozloom,

George Mason guest instructor Steve Taylor pounced on to the question of truth 20 minutes into the broadcast.

“It’s depressing to learn I was right,” said Taylor, a former White House correspondent for ABC Radio. “It’s a lowest common denominator system. It basically proved lies work.”

Feedback from the George Mason students reflected Taylor’s perception of truth being looked over in campaign advertisements.

“I think truth should be important,” George Mason student Monica Block said during the live taping. “But I think when it comes to a 30-second ad, people aren’t really going to do their research.”

In response to Block’s comment, Mozloom said truth should be in the discussion, but politicians don’t deem it important.

“The politicians who use these spots (aren’t) fact-checking them,” Mozloom said. “There’s no repercussion to it.”

In an example of his assertion, Mozloom said Republican presidential nominee Sen. John McCain’s famed celebrity advertisement, in which McCain compared Sen. Barack Obama to Paris Hilton, was meant to counter the Democratic presidential nominee’s trip to Europe.

“That issue was exasperated by the Obama camp’s response,” Mozloom said. “They gave a response to this ad, which, for the life of me, I couldn’t fathom. You want that news cycle to change again as fast as possible.”

Instead, Paris Hilton came out with her own celebrity advertisement, Obama made one of his own, and the media covered the advertisement for three weeks. McCain’s strategy worked, and no semblance of fact was needed, Mozloom said.

“The time that was spent talking about (the advertisement) was far greater than the ad run itself and the money they paid for that ad,” Mozloom said.

C-SPAN political director and University of Denver professor Steve Scully asked Mozloom to analyze historical presidential advertisements, including “The Daisy Girl,” a 1964 spot by former president Lyndon B. Johnson’s campaign when he was running for election against Republican opponent Barry Goldwater. This ad is one of the “hallmarks of negative advertising,” Scully said.

“It caused such a reaction, that they pulled it,” Mozloom said. “The fact that you and I are talking about this 40 years later has to qualify it as one of the greatest political ads of all time.”

After the presentation, Taylor reiterated the importance of advertising in presidential campaigns.

“There is a close connection between political advertising and political journalism,” Taylor said. “You can judge whether the campaigns are playing it safe or going on the attack. It shows the direction they think they are headed in.”

From: UPI

Too Many Election Ads, Too Often

By Katherine Libby

In the weeks leading up to the election, the number of presidential television ad campaigns has soared to an unprecedented level, irritating many young voters.

The Associated Press, surveying approximately 1,000 undecided voters, reported that 60 percent said television advertisements did not sway them one way or another. A third of those voters said they were less likely to vote for either candidate after watching the ads.

Diana Friedman, a student at George Mason University, was first introduced to politics by her father when she was 10. Although she is a self-described liberal, her belief in voting for a candidate rather than a party makes her a voter that such campaign ads target.

Unfortunately for presidential hopefuls, however, the media has never affected her beliefs; instead they have just annoyed her.

“I don’t like listening to or watching the overplayed ads that try to influence the public,” said Friedman. “It’s like they are trying to tell me what to do. I know I am capable of making my own informed decisions… so I always just tune it out.”

Friedman’s feeling towards such ads seems to be a common trend among a number of young voters. For recent George Mason graduate Darya Seraj, it’s not just about the frequency of the campaign advertisements, it’s about the content too.

Seraj believes that the ad campaigns can confuse a viewer. “It bothers me that facts are often taken out of context and can seriously mislead viewers,” said Seraj. “The first time I voted was when I was 20 and that’s mainly because I didn’t know who to believe.”

Although Seraj did her research on candidates and their policies, the constant presentation of new facts about one side or the other made her question her beliefs. “I would hear something about a candidate in an ad, I would check to see if it was true. Sometimes it was and sometimes it wasn’t. Ultimately I was left confused and frustrated,” said Seraj.

While it is clear that these television ad campaigns are an important tool for presidential candidates, both Friedman and Seraj said that the more the ads are aired, the more irritated they become and the less likely they are to listen.

From: UPI

Find Mason’s Voice in Latest VoxPop Magazine

This week the Office of Student Media at George Mason University released the latest issue of VoxPop magazine, titled Voice. Check out Voice with Mason Votes’ online reader or pick up a free copy today from the Broadside office in SUB1.

Voice looks at what Mason has been doing this election season, what students and faculty are thinking, and what issues are important to George Mason University students.

Alicia Silverstone Discusses Why She Supports Obama

Mason Votes was on a conference call with actress and environmentalist Alicia Silverstone earlier today. The actress spoke about Obama’s policies, her respect for the candidate and his environmental policy.

How Will You Pay? – College Affordability Part 5

This election hinges on many issues, but students aren’t getting a lot of attention. When college students go out to vote this November it may radically change how they pay for college, or if they can pay at all.

What Does George Mason University Care about When Voting?

Movies About the Issues: Watch and Learn with Student Media

Did you miss out on one of the Office of Student Media’s 5 viewings of movies about the issues in this election? Well, don’t fear! We can bring these movies to you. If you, your class, or your floor are interested in seeing one of these five issue movies, contact Mason Votes to set up a viewing.

The movies that were shown over the course of this election season were:

Who Killed the Electric Car?
The Future of Food
Trashed
Six Days in June
Lake of Fire
Maxed Out

Contact us at [email protected] to find out more about setting up a viewing.

Student Survey

George Mason University is running a survey of student opinions on issues that are important to them in choosing to vote, and choosing for whom to vote.

Take the poll now!

Student Loans – College Affordability Part 4

Both candidates support loans as a way to help students pay for college. Obama’s plan seeks to increase loan forgiveness, a federal program that cancels all or a portion of a student’s loan, most often in exchange for some form of public service. McCain, however, has voted against programs to provide loan forgiveness on two occasions.

See more on how the candidates plan to work loans into their overall plans to help students pay for college in Part 4 of Mason Votes’ series on college affordability.