Mason Votes

The Impact of Political Advertising

Photo by | Dakota Cunningham C2M 

As Election Day approaches, the 2012 presidential campaign is in full swing. For months, citizens of the battleground state of Virginia have endured countless advertisements funded by the Obama and Romney campaigns. According to the Washington Post, more than $262 million has been spent on ad support for the president, compared to $282 million in support of the Republican nominee. The two parties have spent more than $96 million on Virginia alone. Only Florida has a higher total at $104 million.

The D.C. Metro area has seen or heard more than 24,000 ads, accounting for $44 million of the spending, since mid-April 2012. Each advertisement has the same goal: Form a likeable image of its candidate.

Thom Mozloom, the founder and president of The M Network, an advertising agency based in Miami, joined students participating from the George Mason University Video Studio along with Steve Scully, the political editor for the C-SPAN networks, and students from the Washington Center for Internships and Academic Seminars, and Purdue University for an episode of “The Washington Classroom.” Mozloom said, “The brand is the emotional connection a target audience has with a particular candidate, a campaign has to build that connection typically over time, getting the viewer emotionally involved with a candidate.”

Most ads on the air today last only about 30 seconds. “The idea is to connect with the least amount of words and the most amount of emotional impact,” Mozloom said, “something that everybody is going to agree with and have that emotional ‘yes’ to.” While the goal of ads is to create a brand, some viewers, such as Lauren Dean, a Mason alumna with a bachelor’s degree in psychology, choose to ignore the message. “Honestly, I’ve stopped listening to the messages,” said Dean, a 27-year-old resident of Alexandria. “All they do is say negative comments about the opponent instead of telling me their own views or plan.”

Others, such as Kevin McLain, a senior at Mason studying government and international politics, believe the message of campaign ads are not targeted to each individual voter. “As a partisan, I’m not very much affected by political ads,” said McLain, a 20-year old from Manassas. “When I see a political ad, I’m looking at who is targeted, what is the point and what it’s trying to make me feel.” Some advertisement viewers might wonder whose vote is being changed by ads. “Perhaps the ads influence those people who listen to the ad and believe it word for word,” Dean said. “Or maybe they’re intended for those who make their decision based on the negatives of a candidate.”

“I think the people who change which party they vote for every election are the ones who are affected,” McLain said. “A person who is not as politically savvy as someone who studies politics is probably more easily swayed.”

The latest Gallup poll of likely voters from Oct. 28, Hurricane Sandy suspended Gallup poll tracking on Oct. 29, showed Romney with a slight 5-point lead over Obama, making the presidential race a 51-to-46 percent dead heat.

The distance-learning course, which is produced by C-SPAN, is a unique opportunity for students to interview guests via video conference. The course airs on C-SPAN3 on Fridays at 5 p.m. and also streams online (http://www.c-span.org/Washington-Classroom/).

New CBS News Presidential Poll

Photo by: ABC News

According to the most recent presidential poll in the swing states of Ohio, Florida and Virginia, by Quinnipiac University/ CBS News/ New York Times, President Obama has a sufficient, 5-point lead in Ohio, while he is only 1 and 2 points ahead in Florida and Virginia respectively.  The poll was conducted between October 23rd and October 28th, and has a margin of error of +/-3%.

In Florida, Obama no longer has an advantage with seniors as Romney is now leading this demographic, 53-42%; although with younger voters, the Republican nominee is behind 55-41%.  While the President is still leading with female voters in this state by 10-points, the gender gap was twice as large in September.

Ohio, a vital state for both campaigns, particularly Romney, as no Republican has won a Presidential Election without it, has not see much change since the last poll.  The Governor is leading with men, independents and whites, while Obama is leading with women and younger voters.

Romney is now leading with independent voters in Virginia by 21-points, a stark contrast from 2 weeks ago, when he was behind by 2%.  He also has a 9-point advantage with male voters and a 13-point lead with seniors in this state.  Obama is ahead with women voters by 10-points, 13-points with people under 35 years old and 3-points by people between the ages of 35 and 64.

1,073 of likely voters in Florida, 1,110 in Ohio and 1,074 in Virginia were interviewed by phone; both landlines and cell phones were used.  The poll can be found at: http://www.cbsnews.com/8301-250_162-57542715/poll-obama-holds-small-ohio-edge-fla-va-tight/?pageNum=1&tag=page

GMU Chapter of NAACP: “What’s Your Stance?” Series Oct.24 and Oct.11

The GMU chapter of NAACP has hosted two more “What’s Your Stance?” Series events in October. Below are coverage of each event: 

Event – October 24, 2012

On October 24, 2012 the GMU NAACP chapter continued their “What’s Your Stance” series introducing education issues and policies. Their guest speaker for the evening was Tina Hone, founder of Silence of the Coalition an organization launched in January 2012 in order to be the voice of underrepresented students in the Fairfax County Public School system. Hone discussed ways to bridge the achievement gap between White and Asian students and Black and Hispanic students in Fairfax County.

“I felt compelled to make sure the playing field was equal for every child in America.” said Hone.

According to Hone, Fairfax County Public Schools consists of mostly minority students compared to white students that were shown according to the Fairfax County website

(http://www.fairfaxcounty.gov/demogrph/pdf/2011_youth_survey_report.pdf), take up 44.5 percent of the population as of the 2011-2012 school year. Secondly, of the students in Fairfax County, 25 percent come from less fortunate families.

Hone continued the discussion mentioning the purpose of the No Child Left Behind Act, which is now referred to as the Elementary and Secondary Act (ESEA), is to bridge the achievement gap in schools.

“Not enough is being done to close this achievement gap. They have been trying to build the achievement gap since I was fourteen years old, and I am old.” said Hone.

Although Hone believes more should be done to bridge the gap, she commended President Obama on the work he has done to help education policies.

“In this campaign, we need to look at the pressure the President has put on education.” said Hone.

One of the issues Hone explained regarding mending the gap was the use of standardized tests within the state.

“African American poor people do less well on standardized tests.” said Hone.

Furthermore, the success rates for White and Asian students are higher than success rates for Black and Hispanic students. According to the Huffington Post (http://www.huffingtonpost.com/2012/08/23/virginia-new-achievement-based-on-race_n_1826624.html) 45 percent of Black students and 52 percent of Hispanic students are required to pass the math standardized tests as opposed to 68 percent of White students and 82 percent of Asian students being required to pass this test. Hone wants to make sure that each student has the same opportunity as their peers regardless of their racial background.

“The most pressing issue to me is for as many brothers and sisters from the poorest neighborhoods to make it out.” said Hone.

Even with a law degree, Hone was an instructor through the Teach for America program and expressed that she understood the challenges of teachers in the classroom. She mentioned the importance of programs like Teach for America.

“Some of our best teachers are asking to go to tougher schools.” said Hone.

A final issue that Hone brought up was about evaluating the teaching profession.

“There are still teachers teaching who don’t have our kids best interest at heart.” said Hone.

In Hone’s last remarks, she informed Mason students that in countries such as Finland, it is harder to be a teacher than getting accepted into Medical School.

Event – October 11, 2012

On October 11, 2012 the George Mason chapter of the National Association of Advancement of Colored People (NAACP) held their second segment of their “What’s Your Stance” series. The topic at hand was Women’s Health and Cortney Hughes-Rinker, a Mason Assistant Professor, Anthropology; Sociology & Anthropology led the discussion.

The first question asked was, “Why are women’s rights important in politics?”

Rinker continued with 4 solutions to the question. The first being, women’s bodies are fields of contest, the second being women should have control over their bodies and not a government with a majority of male politicians; the third being the concept on war on women is not just about women’s health; and lastly, politicians should not make women and their bodies interconnect.

Mason students were able to interact with Rinker and participated in a discussion regarding the presidential candidate initiatives on women’s health.

During this discussion, the topic of abortion was brought up where Veronica Ramos-Coreas, NAACP member, shared her thoughts on Planned Parenthood.

“Planned Parenthood doesn’t just perform abortions. There are contraceptive services and sex education provided also.” said Coreas.

Rinker mentioned that these issues are also social issues and men have different issues from women issues.

Beenish Butt, a senior stated that “men can’t have children and that alone is a major difference in men and women issues.”

Rinker informed Mason students that during this year, $16.8 million dollars were spent on Abortion ads in media alone.

Rinker also discussed topics in healthcare regarding women’s rights stating that “critics have claimed Romney’s plan of including more services for less money but not mentioning what services will be included are vague. Meanwhile, critics claim that Obama’s plan will take out money of elderly and taxes will increase to help preventative programs.”

By the end of the event, Mason students were asked what they thought the government’s role was in overreaching in healthcare.

“I want to know that the government should have regulations to prevent me from harming myself, but when it comes to my decision making, I want to have that freedom.” said Coreas.

Following the event, Ebonie Miller, biology major shared her thoughts on the event.

“It brought to light a lot of the issues that are never discussed. We talk about women’s issues but never talk about how policies affect our decision as women.” said Ebonie.

AVOID the Lines: In person, voting available with extended hours in some counties (including this Saturday)

Dear Virginia Colleges and Universities,

Please share this information with your campuses to make voting as easy as…

1) Verify your Voter Registration

2) Confirm your polling place and vote early (ALL students qualify for absentee) to AVOID long lines and missing classes

3) Get informed – Check out these nonpartisan Presidential and Senate voting guides to help you make your decision

Due to certain county closures from Hurricane Sandy, there are extended voting hours in the following counties (including this SATURDAY):

  • Accomack extended hours include 8:30 – 12:30 and 1 – 7 pm Wednesday – Saturday.
  • Arlington extended hours include Wed. and Thursday 8-7, Friday 8-5 pm, and Saturday 8:30 – 5.
  • Fairfax County: Wed. – Fri. 8 am – 8 pm, Sat. 8 – 5 pm
  • Falls Church City: Wed. – Fri. 8:30 -7 and Sat. 9-7 pm
  • Fauquier County: Wed – Fri. 8 – 4:30 pm, Sat. 9 – 5 pm
  • Loudoun County: Wed. – Fri. 8 – 8:30 pm, Sat. 8 – 6 pm
  • Tazewell: Wed. – Fri 8:00 – 6:30, Sat 8 – 6 pm
  • Westmoreland: Wed – Sat, 8:30 am – 6:30 pm
  • Wise Counties: Wed – Fri 8:30 – 7 pm, Sat 9 – 7 pm
  • Gloucester County: Wed – Saturday from 8 am until 6 pm
  • Virginia Beach City: Wed – Friday 8 am – 7 pm and this Saturday, 8 am – 5 pm

From your friends at VA CEEP,
Virginia Campus Election Engagement Project
www.campuselectva.org
[email protected]
(863) 968-3159

Third Party Presidential Debate Oct. 23

Third Party Presidential Candidates Debate

3rd Party Candidates debate tonight (10/23/2012 9pm) on OraTV. Find out what the other 4 major candidates think and see them square off with one another.

http://www.ora.tv/ora2012/thirdparty

Here is the excerpt from Ora TV’s website about tonight’s debate:

Larry King, the host of Larry King Now on Ora TV, will serve as moderator for a special 2012 Presidential debate. This debate will take place on October 23 at 9:00pm EDT at the Hilton Chicago and streamed live on Ora TV.

Larry King, “I have interviewed every US President since Nixon, and lest people forget, I helped usher Ross Perot into the national conversation during the 1992 presidential contest. I appreciate the importance of providing a platform to those with real alternative visions for our country’s future.”

Tuesday Night Schedule
8:00 – 9:00 PM EST
Correspondent Roundtable discussion
Who: Josh Tolley, Thom Hartmann (Russia Today), Ben Swann (FOX)
What: Will focus on important presidential topics and interview the 3rd party presidential candidates, authors, celebrities, etc

9-10:30 PM EST
3rd Party Presidential Debate – Moderated by Larry King streamed live on Ora TV
Gary Johnson – Libertarian Party
Jill Stein – Green Party
Rocky Anderson – Justice Party
Virgil Goode – Constitution Party

3rd Party Debate on Ora TV

VA Senate Candidates Debate Last Time

Virginia Senate candidates George Allen (R) and Tim Kaine (D) faced each other for their fifth and final debate this 2012 election season October 18, 2012 at the Haymarket Theater in the Virginia Tech Squires Student Center.

View the entire debate here: http://www.c-spanvideo.org/program/308845-1

Former Gov. Timothy M. Kaine, left, and former Sen. George Allen, right, shake hands prior to a debate at Virginia Tech in Blacksburg on Thursday, Oct. 18, 2012. (Steve Helber | The Associated Press)

Flash Lecture Today

GMU Student Government sponsored a flash lecture today, Oct. 17, 2012, on the economy and the election.  The flash lecture was debate style on the Johnson Center North Plaza that began at 1:30pm between Professors Caplan and Pearlstein.

Student Government Flash Lecture 10-17-2012
Student Government Flash Lecture 10-17-2012

 

Common Cause Student Fellow Opening

POSITION AVAILABLE: Student Fellow
LOCATIONS: VA
REPORTS TO: Youth Outreach Coordinator

ESSENTIAL FUNCTIONS: Common Cause is seeking campus fellows with excellent organizing, outreach, communication and programming skills to assist in the implementation of our “Greater Cause” fellowship program in several states. Fellows will support Common Cause by working on campus to organize youth educational events and engage students in nonpartisan election activities. Fellows will also have the opportunity to assist with current Common Cause issue campaigns including but not limited to the issue areas of corporate accountability, money and politics, government accountability and election reform.

RESPONSIBILITIES: Assist in developing a campus outreach plan for your specific campus, help design and implement recruitment tactics to build a volunteer base on campus, serve as a liaison from your specific campus to Common Cause, execute a set number of “frappe n’ raps” in your community (informal coffee shop style discussion series), find creative ways to share policy information with peers, open and maintain communication between campus administration, organizations, faculty and Common Cause, and recruit volunteers for the national polling place participation program.

QUALIFICATIONS: Experience with organizing especially among Millennials; Basic writing skills; Any student in good standing is eligible and all majors are welcome. Fellows will receive a stipend. Course credit may be available depending on administrative rules and restrictions. Working knowledge of social media tools including Facebook and Twitter.

TO APPLY: Please submit resume, cover letter to Director of Human Resources at [email protected] & [email protected], and include VA STUDENT FELLOW in the subject line; or fax to 202.355.7546. No phone calls please. Applicants are encouraged to respond as soon as possible. For more information, please visit: www.commoncause.org.

Election 2012: Discourse & Electoral Processes

Election 2012: Discourse & Electoral Processes
Oct. 23 – Research 1, Rm. 163 – 7pm

Project Vote Smart Candidate Match Tool

Check out the Vote Easy tool by Project Vote Smart to find out, “which candidates best represent you.”  Find out what the candidates are saying about the issues.

Vote Smart